Got outside all of the boxes
Built a new offering at Leo Burnett that crafted fresh creative ideas by interrogating client problems. Cracked nine ideas in three months.

Put Knob Creek in a new position
Led a refreshed brand platform for Knob Creek called Drink What Tastes Right. Because in a world of bourbon pretence, Knob Creek is the bourbon for those who know what they like.

Started a singalong
Brought the new brand platform for Jim Beam to life with a song you can’t help but sing along to.
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Pitched Jim Beam. Won Jim Beam.
It’s not often you get to help shape the history of a genuine American icon. We brought the gregarious nature of this whiskey to life through a new global brand platform.

Pitched Legent. Won Legent.
Successfully pitched for Legent, a unique bourbon that blends the traditions of Kentucky and Japan.

Got deep into bourbon
Took over creative leadership responsibilities for Knob Creek and Basil Hayden. I love brands with rich stories. I also happen to love bourbon. Yes, I was stoked.

Shot an ad with Rory McIlroy for Optum
Despite knowing very little about golf.

Jury Duty
Judged the One Show Creative Use of Data.
Remotely (obviously).

Had a pandemic
Remember that thing?

Pitched and won a global Olympics project
Led a team of creatives based in Chicago, New York, Sydney, Japan and London.
Learned a ton about leading teams remotely. That would come in handy in about one year.

Led Samsung
Led creative on the global Samsung account and jumped head first into the fast-paced, high-stakes game of technology advertising.
I wasn’t in Kansas anymore. But I was often in Korea.

Moved to Chicago
Left Sydney and joined the Leo Burnett mothership at 35 W Wacker Drive, as Executive Creative Director.

Had fun with pitches
Pitched on Emirates and Suncorp. Pitches are fun—and even more fun when you win them. These were that kind of fun. Not a bad note to finish my Sydney run on.

Sent photographers to the Lab
Made some super unusual content for Canon where we pushed photographers all of the way outside their comfort zones.
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Raised a can to some legends
Turned Bundy cans into interactive packaging that rewrote history by combining the stories of Australian legends. Went on to win a Wood Pencil at D&AD.
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Took a leap
We made Canon photographers a simple promise—take a photo every day for 30 days, and your creativity will take a great leap forward.
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Jury Duty
Judged Creative Data at Cannes. Went to the south of France and spent four days in a dark hotel room. Amazing work, brains and mind-churning discussions made this far better than it sounds.

Met some Great Whites
I was in the cage. The cage was in the water. The shark was in the water. Our shark. And we captured it all to launch Samsung’s Gear VR.
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Became Creative Director on Canon
Worked with some incredible people on a brand with creativity at its very core. What more could you ask for?

Jury Duty
Judged the Art Director’s Club with some brilliant humans. The judging was in Costa Rica. Best judging ever.

Picked up a gold
Run That Town, a project we created for the Australian Bureau of Statistics, won one of the first-ever Creative Data Gold Lions at Cannes. This is some of the motley crew who made it happen, mid-celebration.

Turned a phone into a safe driving tool
S Drive for Samsung was as much a product as it was a campaign. And it went on to win a Grand Prix at AdFest.
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Crafted a toy out of pixels
Created McDonald’s first all-digital
Happy Meal toy, with child development science baked into the experience.
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Made a game for every town in Australia
Turned Census data into a brilliant little mobile game for the Australian Bureau of Statistics that customised gameplay to your own neighborhood.
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Inspired a state
Helped the people of NSW rediscover their pride after nine straight State of Origin losses. NSW went on to break the drought in 2014, and the work went on to win a Silver Clio.

Journeyed to Hyper Island
Took a Masterclass with Hyper Island. Was the first time I realised how we made the work could change the work. Have been obsessed with this thought ever since.

Jury Duty
Served on the Digital and Mobile Jury at Spikes Asia.

Shone a light on the Census
Made an animated film, personalized to the user’s own Census data. Before anyone was going on about personalization. Or data.
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Created a new emergency service
Build XV Rescue for Subaru in a bid to save people from the mundane, and car advertising from itself.
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Won a Grand Prix
Not a racetrack one, but a Media Grand Prix at Cannes for our work on Photochains for Canon. Definite career highlight.

Voted for Earth
Created digital projects that helped evolve Earth Hour from a symbol into a political mandate for action. Earth Hour became the world's largest mass participation event ever.

Helped switch off a few lights

Led digital campaign work for the first Earth Hour in Sydney. Which showed me just how big an idea could be.

Met a giant

Employed the help of a friendly giant to show the benefit of reducing your carbon footprint in my first major TV spot.

Jury Duty
Served on the Interactive Jury at the Australian Writers and Art Directors Association Awards

Tapped an academy

Made the Top Gun of learning how to pour a perfect draught beer for Heineken. Despite having never seen Top Gun.

Started at Leo Burnett in Sydney
If you’ve scrolled this far, you get to see me as a fresh-faced pre-millennial youngster. That’s me in the orange shirt. I had more hair and less taste. Thankfully I have also improved sartorially, significantly.