Photography that
changes your mind
Challenging creativity for canon
The internet is full of photography tutorials that will teach you anything—except how to develop your own creativity.
Canon approached us to help make a different kind of photography tutorial. One that would change the way photographers think, as much as the way they shoot.
So we devised a series of photography experiments, designed to pull the photographers well out of their comfort zone, and genuinely stretch their creative thinking.
Decoy has been our most successful episode to date. It struck a nerve, largely because it proves that a photograph is more than the literal truth of what's in front of the photographer. A photographer wields a surprising amount of control over an image, and within that control we see the reflection of our own personal thoughts, impressions and assumptions.
Awards
Gold - Adfest - Branded Content, Best Use of Non-Fiction Film