What rhymes with
augmented reality?

TURNING A CHILDREN’S BOOK INTO A MOBILE EXPERIENCE

Featured

Client:
Temple & Foye

Medium:
Mobile

Product:
Parrot Carrot

Hats worn:
Creative Direction
Concepting
Art Direction

What if a book could escape the printed page?

 

Parrot Carrot is a children's book that's all about rhymes, wordplay and strange animals. The authors approached us and asked us to explore what a digital version of the book might look like. 

We needed to create an experience that would complement the physical book, rather than replace it. So we created Parrot Carrot Safari - a simple app that took the rhyming animals from the book and hid them in the world around them.

Parrot Carrot Case Study Video

This proactive project marked the first time that Leo Burnett Sydney created a stand-alone retail product.  

Strangely enough, a client presented this app to us as reference when briefing us for another project - without realising that we'd actually built it ourselves. We agreed with them that it was a great example of a kids app, and just the kind of thing we should be aiming for.

Awards

  • IAB Creative Showcase - Winner

  • Shortlist - AWARD awards - Best App